2024 Cultural Olympiad Poster Competition:
« Paris-Los Angeles »
2024
Intersecting Strides
Poster Design
46.65 in. x 68.90 in.
2024
Intersecting Strides
Moving GIF
1200 px. x 630 px.
Programs Used
Adobe Photoshop | InDesign | After Effects
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The City of Paris and the County of Los Angeles, together with their partners, have organized a poster competition for the Cultural Olympiad of Paris 2024 and the run-up to the 2028 Olympic and Paralympic Games in Los Angeles.
(See more here)The poster illustrates the Olympic hand-over between Paris and Los Angeles, based on the reflection of the following themes:
- Olympic and Paralympic Games,
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Passing the baton from Paris to Los Angeles,
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Cutural Olympiad
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Friendship ties between Paris and L.A
The design utilizes a type-heavy approach, using fonts commonly used and recognized in the daily lifestyle and culture in Paris and Los Angeles.
To illustrate the hand-over, the two athletes are seen weaving through the letters, passing the baton where the letter “O” is a hybrid version between the serif font used for Paris and the blackletter font used for Los Angeles. The color usage represents the Summer Games and is inspired by the colors used in the Los Angeles 1984 Olympics by Deborah Sussman.