Beetle Battles



2023
Zine 
     11.126 in. x 8.875 in.
    Japanese Stitch Binding

2023
Mobile Application Prototype

Programs Used
Adobe Photoshop | InDesign | Figma


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Beetle Battles is a 3-part project: a zine, a mobile app, and campaign designs based on the beetle-battling subculture in Asia. All applications celebrate and inform users about beetle-battling through a humorous approach.It’s time to train your own beetle!
(Sound on )



The zine includes digital photos, hand-drawn elements, tactile/interactive elements, and sans-serif fonts to convey an informal tone.



Translating and applying the energy from the zine, the mobile app focuses on narrative and interaction by creating a story for the user to train their own virtual beetle. Similar to the zine, the mobile app also uses a mix of hand-drawn and real-life imagery.
(Refer back to video for more details)






The campaign designs are as follows: Band-Aid packaging, T-Shirts, and Poster