ARIANA
CHOI


(th)_ought s(cu)_lpt
B!0+μ(mu)SiC
Cultural Olympiad Poster
Jam Jam Works

2023
Beetle Battles
Intangible Whispers of the Mind



©2025 Ariana Choi 


B!0+μ(mu)SiC: 
Nature/Environment/Technology



2024
Exhibition Visual Identity
    Concept + Design + Production

Programs Used
Adobe Photoshop | InDesign | Illustrator | After Effects | Figma

+++



B!0+μ(mu)SiC: Nature/Environment/Technology is a music festival intersecting nature, environment, and technology through Contemporary Biomusic. Through sensory and auditory elements, this festival aims to create an experience that educates, celebrates, and offer a space to unwind—reflecting on our symbiotic relationship with nature.
This identity system prioritizes clarity and variety. Taking inspiration from the golden ratio, the grid structure represents how all three elements (nature/environment/ technology) within the festival are interconnected. In other words, Contemporary Biomusic is similar to how the golden ratio acts as a blueprint for all systems. 


Badge & poster design.


Merch designs: Tote bag, Notebook, & T-Shirt.


Moving toy design.

Special speaker design—playing music by connecting clips to plants.



Mobile app design.

Motion bumper.