ARIANA
CHOI


(th)_ought s(cu)_lpt
B!0+μ(mu)SiC
Cultural Olympiad Poster
Jam Jam Works

2023
Beetle Battles
Intangible Whispers of the Mind



©2025 Ariana Choi 


JJAK! (Behind The Meme)



2024
Publication - Book
    9 in. x 10 in.
    114 pages
    Ring Bound

Publication - Zines
    2.75 in. x 4.25 in. - 5 in. x 3 in.
    Various Binding styles


Programs Used
Adobe Photoshop | InDesign

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JJAK! (Behind the Meme), is a “Starter Pack Kit” with a book, zines and a poster. The book includes texts from research of how the “slap” phenomenon in K-Dramas came to be, the common stereotypes/tropes of women in K-Dramas, and how it ties into how women are perceived in South Korea. 
The zines play more on the satire, packaged in fake kimchi jars (made out of clear vinyl). The content of the zines and poster covers the most common stereotypes of women, such as the hysterical wife, the petty aunt, the “other woman”, and the rude mother-in-law.

Main book. 


Mini zines.


Folding poster.